Achieving success on Amazon requires more than just listing products and expecting sales to roll in. Staying ahead of the curve means keeping an eye on key dates impacting your yearly performance. From peak shopping seasons to critical deadlines for inventory and deals, planning your calendar around Amazon’s key dates can make a huge difference in your business performance.
In this blog post, we’ll cover the must-know dates for Amazon sellers in 2025, helping you prepare, stay compliant, and maximize your profits all year.
Missing a crucial deadline on Amazon can cost you sales, impact your account health, or even result in penalties. Staying informed about key dates ensures that you:
Planning ahead can reduce stress, avoid last-minute scrambling, and focus more on growing your business.
Let’s dive into the most critical dates Amazon sellers should mark on their 2025 calendar.
Start the year strong by conducting an inventory audit. Clear out slow-moving products and plan your restocking based on your year-end data.
💡 Pro Tip:
If you’ve identified bestsellers from Q4, now is the time to ensure you’re fully stocked for upcoming promotions like Valentine’s Day.
Valentine’s Day is a major retail holiday that drives sales in categories such as gifts, jewelry, beauty products, and home décor.
Action Point:
Launch your Valentine’s Day promotions at least two weeks in advance to attract early buyers.
Amazon usually updates its FBA storage fees and policies in Q1. Watch for any changes that could impact your profitability.
Action Point:
Evaluate your FBA fees and consider adjusting your pricing or inventory strategy to maintain profitability.
U.S.-based sellers should mark April 15 as the tax filing deadline. Ensure you’ve kept detailed records of your annual sales, expenses, and fees.
💡 Pro Tip:
Consider using accounting tools like QuickBooks or Xero to simplify your tax filing process.
Mother’s Day is another retail holiday that brings in significant sales, especially in categories like beauty, fashion, home goods, and personalized gifts.
Action Point:
Promote giftable products and run ads targeted toward last-minute shoppers.
Amazon’s biggest shopping event, Prime Day, typically occurs in June or July. Prime Day is a huge sales driver, so it's essential to plan your deals and inventory well in advance.
Action Points:
Analyze your sales performance for the first half of the year to identify trends and opportunities. Identify what worked and didn’t, and make adjustments for the rest of the year.
💡 Pro Tip:
Focus on optimizing your listings and improving conversion rates during this mid-year check-in.
As soon as September hits, it’s time to gear up for the busiest time of the year — Q4.
Action Points:
Amazon typically sets a deadline in early October for FBA inventory to be checked into their warehouses in time for Black Friday and Cyber Monday.
Action Point:
Ensure your holiday inventory is sent to Amazon before the cut-off date to avoid delays.
Black Friday ranks among the busiest shopping days of the year. Sellers who prepare in advance can see a massive spike in sales.
Action Points:
Cyber Monday, right after Black Friday, is another significant sales event. It’s especially popular with online shoppers looking for tech deals and holiday gifts.
Action Point:
Plan separate promotions for Cyber Monday to capture shoppers who missed Black Friday deals.
In the weeks leading up to Christmas, you’ll see an increase in last-minute shoppers. To manage customer expectations, make sure your listings clearly display estimated delivery times.
Action Point:
Offer expedited shipping options to capture more sales from late shoppers.
Wrap up the year by conducting a final inventory audit and reviewing your account health.
Action Points:
Use a Calendar Tool:
Whether you prefer Google Calendar, Trello, or Asana, having a dedicated calendar for key Amazon dates can keep you organized.
Set Reminders:
Set reminders at least two weeks before each vital date so you have enough time to prepare.
Keep Up with Amazon Announcements:
Amazon regularly updates its calendar and policies. Regularly check Seller Central to stay updated on important deadlines and requirements.
Plan Promotions in Advance:
Don’t wait until the last minute to plan your sales and promotions. Leverage key dates as milestones to shape and refine your marketing strategy.
Success on Amazon doesn’t happen by chance — it’s about preparation and timing. By marking these key dates on your calendar and planning, you’ll be better equipped to handle the highs and lows of the Amazon marketplace.
Stay organized proactive, and make 2025 your most profitable year yet. With the proper planning, you can turn every key date into an opportunity to grow your Amazon business!
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